Potential in India :
India's foray into
India was a latecomer to the Internet
owing to low PC penetration, lack of infrastructure and high Internet costs.
This scenario changed soon enough, and Internet usage grew at an exponential
rate. Cyber cafes played a key role in making the Internet accessible, which
helped a great deal.
Web-development outfits sprouted
first in Bangalore and Hyderabad, and soon in other parts of India. The downturn
in software development too proved to be a spin-off factor, prodding more
Indians towards the web stream. According to a recent national survey, 55% of
young Indians are opting for careers in web-related activities (design,
integration, web services, content writing, database integration, e-commerce
etc). Not surprisingly, India is now a potent hub for web-development.
good are India's web shops?
True, India is gearing up its web
expertise in a big way, but just how good are its web-shops? India's web gurus
have moved far beyond amateur web designing. Developing a great site means much
more than adding fancy graphics, killer designs, or sticky content. Any web-guy
in India will tell you that these are all necessary factors in site design, but
the key to successful web applications are what is common to any business. The
business model and the customer - the idea that the website is built on.
India's web shops are probably the
best in the world, and improving constantly. And as far as technology is
concerned, India's Web-shops excel in understanding and using cutting-edge
technology as a tool in achieving success on the Internet. Software development
companies are therefore picky about the expertise and capabilities of people who
work with them. People who work for Internet-related industries are up-to date
about trends in their field, and can be often found on online lists and forums,
discussing the finer points of Microsoft.Net, Java, J2EE and client-server
How is all
The buildup about how good India is
must have got you wondering about how a developing country is winning hands down
in the web development arena. Here are the answers:
professionals: The vast resources of skilled web development
professionals in India have ensured that there has been a healthy growth in the
number of India's web professionals over the last decade. From 2,000 knowledge
workers in 1986, the number increased to 222,090 web professionals in early
Education: IT education is 8 times more affordable in India than in the
English-speaking professionals: Most Indians are fluent in the English
language. This has led to a choice of careers in web development, and
consequentially, supplementary careers in content and technical writing.
Incentives: The Indian Government realizes the potential of IT in
improving the economy, and has initiated several programs to encourage and
improve the industry. The Ministry of Information and Communication Technology
is developing infrastructure that supports information technology. The IT Bill
passed in 2000 provides a legal framework for the recognition of electronic
contracts, electronic filing of documents, etc.
talent from other educational streams: India's educational system lays
strong emphasis on Math and Science. A large number of students therefore get
into engineering colleges. However, they are not assured of jobs, and
engineering-related jobs are not as remunerative as IT jobs. So, there is an
influx of architects and engineers who are strong in design fundamentals into
the web-development industry.
These are the major factors
responsible for India's strengths in the web development industry. The market
for the growing number of web shops in the country is made up of India's
corporate sector, the huge educational sector and other organizations.
India's domestic market for web
development is approaching saturation. Where is the web industry headed then?
The recent economic downturn has forced organizations in the US and UK to reduce
their IT costs. Rather than building up an expertise in web development, these
enterprises are opting to outsource. This counter-recessionary boost to the
trend toward outsourcing to offshore service providers is where India stands to
gain. India's webexpertise makes it the hottest outsourcing choice. It currently
controls 85%+ of the market.
The increasing emphasis on customer
response activities in the West have made Indian outsourcing service providers
reinvent themselves and extend their web development activities to ASP
(Application Service Providing) and other high-end outsourcing solutions.
Indians are fluent in English and are more quality conscious. Given this strong
value proposition in terms of skilled labor, long-term economics and a high
position on the learning curve, India could build a $17-billion web-enabled
industry by 2008, says the most recent Nasscom-McKinsey report.